COMMUNICATE PROFESSIONALLY
The standard-setting new book “PRESENT-DAY COMMUNICATION” (1st ed. 2018, XII, 677 p. 82 illustrations by the author) is a timely and thought-provoking milestone GUIDEBOOK for practitioners and academics. It provides a comprehensive understanding of the workings of PROFESSIONAL CORPORATE COMMUNICATION in a broad variety of fields and situations. Whether communication / PR executive or corporate executive, this book is a useful tool for those trying to navigate the communication jungle.
It is compulsory reading (amongst others) for
- Communication / PR professionals,
- Crisis communicators,
- People involved in political communication and lobbying.
- Business school & university academics and students, executives exposed to (social) media and publicity,
- Trade association managers,
- Exhibition & events & tradeshow managers & organizers,
- Tourism, hotel & hospitality experts,
- Managers running or advising foundations, single interest groups & NGOs,
- Art managers, art galleries, art fair managers and individual artists,
- People interested in “self-branding” (personal branding).
The book is ideally suited as a SMART CORPORATE GIVE-AWAY. Business friends, customers and clients will appreciate this gift as it makes sense.
THE PUBLISHER: SPRINGER is part of Springer Nature, is a leading global scientific publisher that serves and supports the research community.
If ordered as an e-book, it comes environmentally friendly without the need to be wrapped, transported, delivered and insured. Additionally, the e-book version costs less:
https://www.springer.com/gp/book/9789811304019#otherversion=9789811304026.
Printed book (softcover): 34,99 € | £29.99 | $44.99 | 37,44 € (D) | 38,49 € (A) | CHF 38,50
eBook: 29,74 € | £23.99 | $34.99 | 29,74 € (D) | 29,74 € (A) | CHF 30,50
Available from your library or springer.com/shop
Printed eBook for just € | $ 24.99 springer.com/mycopy